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New research reveals a mental health crisis among content creators. Here's what's driving the burnout—and what platforms, brands, and creators themselves can do about it.
Meet the platforms, brands, and operators shaping the creator economy. IMCX is where the ecosystem comes together in person.
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Browse our complete archive of creator economy coverage, analysis, and industry insights.
The definitive reference on creator monetization, platform economics, AI disruption, influencer fraud, regulation, and the infrastructure reshaping digital media. A data-driven analysis for creators, brands, platforms, regulators, and investors.
The U.S. Creator Certification Program is betting that voluntary compliance training can outrun the FTC. Whether creators actually sign up will determine if self-regulation has a future in influencer marketing.
From viral stunts to snack empires and Amazon deals, here's who made the most money on YouTube this year—and what their earnings reveal about where the creator economy is headed.
Digital courses have become the highest-margin revenue stream in the creator economy. Here's why education products are exploding—and how creators are building million-dollar course businesses.
The single-platform creator is dying. Here's how successful creators are building resilient, diversified businesses across multiple channels—and why it's become non-negotiable.
New research reveals a mental health crisis among content creators. Here's what's driving the burnout—and what platforms, brands, and creators themselves can do about it.
How a leaked influencer agreement reveals the hidden risks of big-money brand partnerships—and what you need to know before signing your next deal.
Faceless YouTube channels and TikTok accounts now make up 38% of new creator monetization ventures. What was once considered a quirky alternative has evolved into a mainstream, scalable business opportunity.
After years of uncertainty, executive orders, and threatened bans, TikTok's US future is finally settled. Here's what the new ownership structure means for the creator economy.
In less than a week, a social media app most people had never heard of shot from 150,000 users to over 1 million. For creators, the implications are significant.
The creator economy just witnessed its most significant transaction to date. An analysis of what Khaby Lame's unprecedented deal means for the future of digital creators everywhere.
Podcast creators report record earnings through balanced revenue mix: 42% advertising, 28% subscriptions, 18% live events, and 12% merchandise as multi-platform distribution drives growth.
Updated requirements mandate clear disclosure of all material connections including payments, free products, affiliate links, ambassadorships, gifts, and investments across all platforms and content formats.
Institutional capital floods creator economy infrastructure as investors shift focus from individual talent to platforms, analytics tools, and commerce enablement that deliver systematic monetization and defensible enterprise value.
Brands shift major marketing spend to creator partnerships as traditional media and paid social deliver diminishing returns, while improved attribution and always-on relationships drive measurable ROI.
X unveils revamped creator monetization with up to $1 million in monthly rewards for top content, new article monetization features, and enhanced revenue sharing as platform competition intensifies.
Influencer marketing is moving from experimental spend to a core budget line—and the shift is permanent.
The real question behind AI influencers is not replacement—it is whether automation substitutes for influence or amplifies it.
Why ownership—not sponsorships—represents the dominant value capture mechanism in the modern creator economy.
New data shows podcast creators earning more than ever through advertising, subscriptions, live events, and merchandise as the medium matures.
Coalition of platforms, agencies, and advocacy groups announces comprehensive support program addressing the psychological toll of content creation.
Meta expands monetization options with customizable subscription tiers, exclusive content tools, and improved creator-subscriber analytics.
From analytics platforms to collaboration networks, discover the infrastructure enabling creator success.
Growing movement seeks platform accountability, fair pay structures, and collective bargaining power for digital creators.
Updated rate cards and negotiation tactics as brands increase creator marketing budgets by 40% year-over-year.
Social commerce reaches inflection point as creators become the new QVC hosts for Gen Z shoppers.
As algorithm changes roil social platforms, creators find stability and stronger audience relationships through owned channels.
Platform increases creator payouts as short-form video competition intensifies across social media landscape.
From script generation to video editing, artificial intelligence is transforming how creators produce and distribute content.
Professional network invests heavily in B2B creators, offering funding, mentorship, and enhanced monetization tools.
The creator economy has matured from experimental subculture into an investable asset class. Here is what is driving the capital shift.
New generation of production facilities designed specifically for short-form content opens across major cities.
Snap Inc. unveils ambitious creator development program featuring expert-led training, monetization workshops, and brand partnership strategies at the world's largest creator economy gathering.
Updated regulations, enforcement actions, and best practices for sponsored content disclosure as regulators intensify scrutiny of influencer marketing.
Virtual influencers powered by artificial intelligence are securing major brand deals and amassing millions of followers. What does this mean for human creators?
As the creator economy matures, diversified revenue streams and direct-to-consumer models are replacing dependence on traditional sponsorships and platform payouts.
Join industry leaders, brands, and creators at the premier influencer marketing event. Network, learn, and discover the future of creator partnerships. September 2026 in Los Angeles.
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