Intelligence for the business of creators
The leading publication on creator monetization, influencer marketing, creator-led brands, platform shifts, acquisitions, and regulation.
Weekly intelligence on the business of creators. Free.
Host-read podcast ads convert better than almost anything else in media, but only under specific conditions. Here is why brands love the channel, whether it truly works, and the BetterHelp case that shows exactly when it does.
Jul 30, 2026
Joe Rogan made an estimated 82 million dollars. The number two earner got there by selling his show to an AI lab. Forbes just published its Highest-Paid Podcasters list, and read the right way, it is a map of how much power has moved from platforms to the people who make the shows.
Jul 30, 2026
User-generated content still converts better than polished brand ads, but the rules changed underneath it. Here is how to run UGC in 2026, when to use AI, and exactly what the law now requires you to disclose.
Jul 30, 2026
With 31 speakers confirmed, SafeBets locked as presenting sponsor, and the exhibit floor filling, the Influencer Marketing Conference and Expo returns to downtown Los Angeles this October. Registration prices increase in the coming weeks.
EventsJul 30, 2026
A famous name on a pitch deck used to close a round. Now a striking share of celebrity and creator brands never launch at all. The reasons say more about how commitment actually works than any deck ever could.
Brand BuildingJul 30, 2026
ASU just became the first major public university to offer a full bachelor's degree in becoming an influencer. It is either the moment the creator economy grew up, or the moment higher education started selling a dream it cannot underwrite. The honest answer is both.
OpinionJul 30, 2026
Meta reported partnership ads (the format that turns creator content into brand paid media) hit a $10 billion Q1 2026 run rate, more than double year over year. LinkedIn launched its Creator Marketplace June 10. TikTok rolled out custom creator networks. The infrastructure layer between creators and brands is the fastest-growing product surface in social.
Platform UpdatesJul 15, 2026
Accenture Song has agreed to acquire creator agency Whalar, a deal Whalar leadership called the largest creator-economy transaction to date. Combined with the CAA and TPG Compound Creative launch, the consolidation cycle is now moving on two fronts.
Markets & InvestingJul 15, 2026
Kourtney Kardashian Barker's wellness brand Lemme faces a California class-action lawsuit alleging deceptive marketing on its GLP-1 Daily supplement. The suit is the latest signal that creator-led brands are now held to the same advertising standards as pharma and CPG.
RegulationJul 15, 2026
Influencer Marketing Conference & Expo
Oct 13–15, 2026 · Los Angeles, CA
The Creator Economy industry gathering — where platforms, brands, agencies, and operators shaping the business of creators come together.
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